Who We Are

How our journey began…

Wise Goose began, as many ventures do, as a conversation over coffee between Helen Sieroda and a coaching colleague. This was in 2012 after the dramatic breakdown in corporate governance that led to the financial crisis. They were trying to answer the question “In uncertain times, what kind of coaches does the world need?” The question grew into  “What would a professional, purposeful, values-led, pro-business and pro-future coach training look like?” And finally –  “Why aren’t we stepping up to create it?”

After over twenty years building a training institute in Scandinavia, Helen knew a thing or two about developing and delivering training programmes.  Helen had also completed an a Masters in ‘Responsibility in Business Practice’ that challenged traditional ideas about where leadership and responsibility begins and ends and so, from small beginnings Wise Goose was born.

Since then, Helen has secured ILM endorsement and Association for Coaching  accreditation for the programmes, assembled a world class team, expanded into London and Scotland and created a range of ‘custom-made’ in-house coaching courses for organisations alongside her work as a coach and coaching supervisor.

The Wise Goose Team

Our training is delivered by a skilled, enthusiastic team who bring a curious, wondering, mindful presence to the work of bringing out the best in others. With unique strengths and diverse styles, they all work with a range of clients and organisations in the real world.

Wise Goose is a member of the Association for Coaching and can guarantee that any employee, associate or anyone else acting on our behalf as a coach or mentor is subject to and has agreed to abide by the AC  Global Code of Ethics.

DSC_0174 (2)Helen Sieroda (Director)  has been coaching and mentoring at senior levels for over 25 years in Sweden and the UK. She has worked in management, undertaken a number of training and consulting roles and trained as a psychotherapist. She  is an ICF (International Coach Federation) Associate Certified Coach and for over 20 years was a U.K.  Council for Psychotherapy registered psychotherapist. She holds an MSc in Responsibility in Business Practice, is a fellow of the RSA and partner of  Gameshift listed as one of the Financial Times  2018 U.K Leading Management Consultants. Helen is core trainer at Wise Goose supported by other members of team.

‘The idea of serving worthwhile purposes is central to my work.  Yes, creating individual success for clients is vitally important and to be celebrated, but holding this in a wider context and redefining success takes the work to a whole new level and deepens its relevance: A vision of coaching as serving something far deeper and wider in organisations, communities and society’ — Helen Sieroda

Sybille Schiffmann (visiting trainer) comes from a creative arts background and is Wise Goose Chair. She is founder and managing director of  leadership consultancy Deostara Ltd.  Previously she has worked Plymouth University as a Director of Executive Education and at national Government level. She has extensive experience as a facilitator in leadership coaching programmes.  Sybille is also a doctoral researcher exploring the field of relational leadership.

What really attracted me to Wise Goose was their ethos and the operating principles.   This is a company that really cares deeply about effectively supporting and facilitating the growth and development of others, be they coaches, individuals, or professionals seeking develop their coaching capability to work more effectively as leaders, or within teams etc.  The positive impact they have on others is enormous and so this is a great privilege for me to be involved in its continued success.


Diana Whitmore has been involved in the field of coaching since the early days, has created innovative coaching and mentoring programmes and teaches coaching to MSc level.  She trained in Psychosynthesis with Dr Roberto Assagioli and has worked in the field of Transformative Psychology for over 35 years teaching and training internationally. She is president and co-chair of the Psychosynthesis Trust and Founder of award winning charity Teens and Toddlers and Scottish charity Growing2gether.  An inspiring trainer and speaker, Diana co-leads with Helen on the Foundations Module.

‘I am beyond delighted to be working with Wise Goose. Few coaching programmes include this deeper level of meaning and purpose and its value for coaches – to go beyond the transactional – into areas that bring greater fulfilment , deeper self understanding and includes coaching practice with the practical skills to address them. Transformational coaching is a word that implies that our values can be expressed and that well being and fulfilment are possible within the world of work, whatever we are doing as well as in our personal lives, in fact bringing them together into expression of who we essential know ourselves to be.’ — Diana Whitmore

Irene BrankinIrene Brankin (visiting supervisor) is a Chartered Counselling Psychologist, supervisor, international trainer, transpersonal coach and author of ‘The Visible Woman’ and ‘I Don’t Care: The Art of Divine Indifference’.   She has worked in the field of personal and professional development for over 30 years and has been a Director of a Training Organisation.  Irene is  passionate about drawing out women’s strengths in order to build self confidence (or re-build self confidence) so they feel empowered about their next steps in life. She has co-designed and run a number of Supervision Training Courses in the U.K. and Sweden and is a member of the Wise Goose supervision team.

Diane Pitt   (visiting trainer & in house ethicist) undDiane-150x150ertook nurse training in the mid 1980’s followed by and MSc in Health Ethics. She has been teaching Medical Ethics at postgraduate level for over ten years and has held research posts at the University of Hull in Philosophy and Bioethicswhile working on PhD research. She has also completed training in coaching  and brings breadth and depth of experience to the Wise Goose training in ethics in coaching.

Josie SutcliffeJosie Sutcliffe (visiting trainer) is an entrepreneur, ILM accredited executive coach and Leadership Mentor, has an MA in theatre studies and former Head of the Theatre Department at Dartington College of Arts.  As a director, performer and lecturer, her theatre career has taken her across Europe and to the USA. Convinced that theatre and business are a great partnership she is currently a director of Theatre 4 Business and director of two Open Programmes at Cranfield University School of Management.

Plus ‘occasional’ visiting trainers’  these friends of Wise Goose have included Simon Western Director of Analytic-Network Coaching Ltd  author of ‘Coaching & Mentoring a Critical Text’ and ‘Leadership a Critical Text’;  Carole Bond is an environmental scientist, sustainability practitioner, marketing professional, and coach with more than 30 years’ experience working in and with businesses and organisations of all sizes and across many sectors in the UK and across Europe. Lucy Weldon began her working life in banking and financial services in the UK.  However, most of her working life has taken place in Asia, Australia and Europe.  This international experience has given her a good understanding of different cultures and of working in different contexts and organisations.  Lucy has worked for large blue chip multi-nationals as well as for ‘not for profit’ and community organisations. Lucy is a member of the Career Development Institute, and specialises in creating  ‘sustainable careers’, how to take charge of a career and manage a career over the longer term.