Why This Matters
Depth, presence and a genuine commitment to people and planet, not just pure profit run through everything we teach at Wise Goose, and we believe they should run through how we operate as a business, too. B Corp certification is our way of putting that belief to independent, public test, not just claiming it.
Our Score
We first certified in 2022 with a B Impact Score of 112.3 an impressive result for a first application. In 2025 we recertified with a score of 131.5, placing Wise Goose firmly among the top-performing UK B Corps, well above the median score of 50.9 for ordinary businesses (the benchmark to certify at all is 80, with 100 considered outstanding).
We want to be honest: the process wasn’t easy. There were moments of real frustration when we wondered if the costs outweighed the benefits. The improvement in our score reflects the dedication of our whole team and community to building a business that genuinely benefits people and planet. For the full detail behind our score,
For the full detail behind our score
What Is B Corp?
B Corp is an international movement encouraging companies to use business as a force for good. The “B” stands for benefit — to people, communities and the planet. Certifying is a rigorous, independently verified process covering five impact areas: Governance, Workers, Community, Environment and Customers. It moves the measure of success away from profit alone, and towards a model that gives equal weight to how a business makes its money and how it treats its people, communities and environment.
Why We Became a B Corp
Wise Goose was founded in 2012 to deliver forward-looking professional coaching and accredited coach training for people who want to do purpose-driven work. Using the power of coaching to make a positive impact has been at the heart of everything we do since the start, so B Corp certification was a natural next step, a way of demonstrating our social and environmental credentials to our students, our team and the wider coaching community. Read our full Sustainability and Values in Action Policy →
We’re proud to be part of this international community of like-minded organisations putting business to work as a force for good.
What This Means in Practice
For us, B Corp status isn’t a badge, it shapes real decisions:
- We track long-term impact, not just satisfaction. We conduct long-term surveys of our alumni, well beyond the end of their training, to understand how coaching has genuinely changed their work and lives. We also track the social impact of their work.
- We share what we learn. Stories from our graduates about how they’re using coaching to benefit their wider communities are gathered on our Alumni Spotlight page →, in the hope they inspire coaches beyond our own community too.
- We give back directly. We offer bursaries to organisations we believe make a genuine positive difference, including the three charities we’re currently proud to support and collaborate with: Global Generation, Growing2Gether and Luminary Bakery.
The Wider Benefits
- Walking the talk. It’s easy to call yourself “ethical” or “sustainable” without examining what that means. B Corp certification is demanding, and we’re reassessed in depth every three years, so the claim has to keep being earned, not just made once.
- Transparency. B Corp scores are public, so you can see exactly what you’re supporting, and compare us with similar businesses. There aren’t many coach training organisations that are B Corps yet, we hope that by showing leadership here, we can help blaze a trail in the coaching field, encouraging training providers to consider how the ways they run their business operations map onto the deeper values underpinning a coaching approach.
- Accountability built into our legal structure. Certifying as a B Corp means changing our articles of association to give people and planet equal weight alongside shareholders and profit, a legal commitment, not just a stated value.
- A genuine community. Being part of the B Corp movement connects us with organisations who share our values, giving us the chance to collaborate, learn from each other, and work together on shared challenges — all in service of the same goal: making the world a little better.
For more information on B Corp and to see what great company we’re in, visit www.bcorporation.uk