Ethical Marketing for Coaches: Inspire Trust and Create Impact

Wise Goose Founder and Director Helen Sieroda shares some thoughts about the importance of ethical marketing for coaches, touches on marketing snares and snags and offers a some suggestions for marketing with integrity. Over the past few weeks, we’ve been preparing for our 2025 BCorp recertification, this happens every three year. It’s a rigorous process …

‘Walking the Talk’ Purpose Led Business

COP26 is almost upon us, convened against the backdrop of profound challenges and upheavals of 2020 and 2021 from the pandemic, floods and wildfires to Black Lives Matter. Like many others I’ve questioned the ability of our political, economic, and societal systems to take action. This year’s Edelman Trust Barometer survey showed that rather than …