Your Questions Answered: Structure, Values, and How to Apply for our Programmes

Thinking about training with Wise Goose? This list offers a quick look at the ten most frequently asked questions about how our programmes work, the application process, and what you can expect when you join us. For more detailed information, you’ll find plenty of resources throughout our website and in our brochure.

1. How is the training structured?

Our programmes combine in-person and online learning. Online sessions take place during the winter months, while in-person gatherings in London (four times) and Devon (twice) create space for deeper connection and experiential learning. Attendance at all scheduled dates across all locations and online sessions is needed to complete the programme.


2. Who is this programme for?

Anyone who wants to bring coaching into their professional life – whether you’re an aspiring coach, a leader, someone committed to making a positive difference in your organisation or community.

We welcome people from a wide range of sectors and backgrounds, a wonderful diversity that creates a rich, dynamic and inspirational learning experience. But whatever their backgrounds they have one thing in common: they have been drawn to coaching because they want to do worthwhile work that makes a difference.


3. What size are the groups?

We keep groups small – a maximum of 16 participants. You’ll work with the same cohort throughout the programme, building relationships and professional networks that often last for years.


4. How long is the programme?

  • Foundations: 3 months
  • Advanced: 12 months (with up to 24 months to complete all requirements)
    Everyone starts with Foundations, which is the first module of the Advanced programme. After Advanced, you’ll have an extra 12 months to complete your portfolio and coaching hours.

5. How many hours are included?

Foundations:

  • Total learning hours: 60
  • 5 days of class-based learning
  • Options:
    • London: 4 days in person (two blocks of 2 days) + 1 day online
    • Findhorn Ecovillage: 4-day intensive + two half-days online
  • Independent study & practice: ~20 hours

Advanced:

  • Duration: 12 months
  • Training: 18 days of class-based learning (including Foundations)
  • Total hours: 350 (126 contact hours + 175 independent study)
  • Practice requirement: 60 hours for AC Diploma; 40 hours for Institute of Leadership certification

6. Accreditation & Credentials

Our training programmes are externally accredited by the Association for Coaching at Advanced Diploma Level and recognised by the Institute of Leadership, ensuring your qualification is internationally recognised.


7. Who are the tutors?

Our tutors are experienced coaches and facilitators, bringing wide and deep expertise to support your development. You can find out more about the team here.


8. Our ethos and values

We believe coaching can be a force for good. Our approach is purpose-led, ethical, and inclusive, with a commitment to sustainability and systemic change. Find out more about how we live our values as a B Corp here.


9. Support beyond training

Graduating isn’t the end of the journey. We offer ongoing support through our alumni network, events, and resources, helping you continue to grow and connect long after the course finishes.


10. Attendance and flexibility

We ask students to commit to all dates. However, we understand that life happens, and we’ll do our best to help you make up missed sessions with a future group. To graduate, you need to attend at least 80% of the programme.


Ready to take the next step?
If you’re looking for coaching training that combines professional rigour with purpose and values, we’d love to welcome you into our learning community. Applications are open now – check fees and upcoming dates here, and to start your journey with Wise Goose today you can request an application form here.

We encourage you to attend one of our Steps into Coaching FREE events to experience our approach first hand.