Discover how coaching can enrich your current role, open new coaching career paths, and help you create meaningful impact.
Thinking about coaching as a career or wondering how to integrate coaching into your work and life? Curious if it’s the right fit for you?
In our ‘First Steps into Coaching’ free online sessions we help you understand what coaching is and what it can do. We’ve listened to your follow up questions and are launching ‘Next Step’ sessions where you can consider how coaching could work for you.
This free 3-hour online session has been designed to help you explore whether coaching could be part of creating a fulfilling and sustainable future. It’s an opportunity to discover how building on your unique knowledge, talents, and strengths can make coaching work for you, and to learn more about Wise Goose and our values-driven approach.
In it we’ll tackle some questions that matter when considering training to be a coach:
Is coaching a real, viable career?
What niche should I choose? Do niches matter?
How can coaching enhance my current role as a leader, manager, educator, consultant, or even in community or social impact work?
What do I need to succeed?
How do I attract clients and build a business?
You’ll gain clarity on how coaching could fit into your life, what conditions support success, whether coaching aligns with your values, lifestyle, and aspirations, and assess if coach training is right for you.
What to expect:
An interactive group with trainer-led discussion on coaching as a career and the power of integrating coaching into leadership, education, and everyday roles.
Practical exercises where you can experience coaching and being coached, and clarify your goals, motivations, and next steps.
Honest conversations about opportunities and challenges in the coaching world.
Who We Are:
Your hosts for this session are Dr Sybille Schiffmann and Helen Sieroda.
Sybille is a coach and consultant with over 20 years’ experience working with entrepreneurs and start-ups. She has extensive experience facilitating coaching programmes and holds a doctorate in relational leadership.
Helen is Wise Goose Founder and an accredited Master Executive Coach. Coaching and mentoring at senior levels has been a core element of her work for over 25 years, alongside decades of experience as a trainer and facilitator.
If you’re curious about turning coaching into a career, or using a coaching approach to enrich your current work, this session will help you make an informed decision.
Join us and discover what it takes to make coaching work for you.
Navigating the limits, possibilities and paradoxes age brings.
“Age helps one to acquire some of the perspectives necessary to create harmony among apparent contradictions.” Roberto Assagioli
Are you over 55 and sensing that life is asking new questions of you?
More Than a Number is for those ready to move beyond the cliché “age is just a number” and explore the deeper questions growing older invites. Whether you’re navigating retirement, an empty nest, redefining your role in the world, or seeking deeper meaning, this is an opportunity to celebrate how far you’ve come, and explore the challenges and gifts the future might hold.
This stage of life brings a landscape of paradox: the pull of activity and the need for rest, the desire to hold on and the call to let go, the push for self-expression and the call of self-transcendence. Age amplifies these inner tensions, surfacing competing needs, values, and identities.
Getting older calls for adjustments, but that doesn’t mean settling for a grey existence. These tensions are not problems to solve; they are invitations to integrate. When we listen deeply to both sides, new possibilities emerge: a creative “third way” that honours the wisdom of each, opening space for wonder, joy, and purposeful living in the years ahead.
Carl Jung urged us to “enjoy the afternoon of life,” a liminal period past mid-life but not yet in extreme old age. He saw this stage as “just as full of meaning as the morning; only, its meaning and purpose are different.” Findhorn Ecovillage is the perfect place to slow down, open up, and notice how age can bring its own form of meaning, beauty, growth, and wisdom.
This non-residential workshop will be facilitated by Wise goose faculty Diana Whitmore and Helen Sieroda. Together they bring decades of experience in facilitating personal and spiritual evolution. They will weave together practices drawn from psychosynthesis, coaching, and action research. You’ll have time to connect with your inner compass, consider how living with purpose and satisfaction matters as much as lifespan, and identify practical next steps to sustain you through life’s ‘afternoon’ and beyond. This is a personal development workshop, open to all, offering reflection, retreat and renewal rather than professional CPD.
We are delighted to be returning to Findhorn Ecovillage for this course; part workshop part retreat, it is non-residential; there are accommodation options to suit a range of budgets.
Travel Insurance: We cannot reimburse travel costs or other losses incurred by you in the event of cancellation by us or you. You are strongly advised to cover potential loss arising from cancellation or other eventuality affecting your booking, including course fees and travel costs. You should check that any policy you take meets your needs.
Spaces are limited, to reserve your place today contact Helen or Diana
This year marks a major milestone for Wise Goose: successful B Corp recertification with an outstanding score of 131.5 a significant leap from our previous 112.3 and well above the certification threshold of 80. This achievement reflects our commitment to continual learning, improvement, and creating positive impact through coaching.
Inside the report:
Impact & Successes – What we’ve achieved and what we’re celebrating
Challenges & Lessons – Where things didn’t go as planned and what we learned
Sustainability Initiatives – Our ongoing efforts to reduce environmental impact
Conscious Leadership – Stories of how we’re nurturing leaders to navigate complexity
Vision for the Future – What’s next and where we aim to improve
Our B Corp journey holds us accountable and inspires us to keep raising the bar for social and environmental responsibility.
From school leadership to coaching supervision, Catherine Rees shares how Wise Goose training transformed her approach to supporting education professionals. Discover her journey from burnout prevention to empowering leaders and why coaching is vital for well-being and meaningful change in today’s demanding education landscape
What drew you to coaching? I was at a time of great strain and stress in my work, with dwindling resources, cuts to spending, cuts to funding and being expected to do more and more with less and less. That’s the case for many people, especially in public service. People are burning out; in education they’re losing teachers and head teachers at an alarming rate and unless we recognise that we have to invest in people, and make sure people are well and healthy, we cannot expect them to give to others. I needed help, so I went for 1-1 coaching with Helen who runs Wise Goose. In my field of education, coaching and supervision isn’t widely available; I believe strongly it should be, because in any demanding job you need to be able to talk through issues, concerns and problems. I was finding the pressures of the job enormous, and Helen helped me plan a way forward that was manageable. By seeking help, I avoided burnout. I met with her six times – it was so beneficial; it kept me in the job and kept me going. Then I decided I wanted to do the Wise Goose training.
How do you use your training now in your work? I’m a school improvement leader working with school leaders across a Trust with 17 schools. Although I’d used a coaching style in my work before, I’d never had any formal training. The training definitely improved the way I run meetings and the kind of conversations I have with heads and other school leaders. The focus is on realising the potential of people, helping them really feel valued in what they do, but also taking ownership for their decisions. Coaching is about support and challenge, so my work is about holding people to account for what they say they are going to do and supporting them on that journey. I use coaching right across my work and since graduation from Wise Goose have added to coach supervision to my qualifications. I also work with individuals from other organisations and plan to develop this further; that’s been a real joy, seeing how skills learned through Wise Goose apply to other organisations, groups or individuals.
Can you tell me more about your journey with Wise Goose? It’s been an incredible journey. It helped me through a time of transition, a time of re-evaluating my work and what matters most to me. My children were leaving home, and I wanted to achieve a better balance in my life. There’s a huge amount of support on the course, and I made quite a courageous decision in my life which I wouldn’t have been able to do without the training. The way it is set up and structured it’s about your own personal development as well as skilling you up to become a professional coach. You go through a journey of self-reflection and change, to be able to help others do the same.
It’s also challenging; you’re out of your comfort zone, often having to really dig deep. What the course does is enable you to think about what matters most and ask how you are living your life true to the values that you hold. For me it was life changing. The balance in all aspects of my life is much improved. I’ve created time to do the things that really matter to me, give me meaning, and enable me to look after myself and my own well-being, which enables me to do a good job in my work and share what I’ve learnt with colleagues.
Could you sum up what’s so unique about what Wise Goose offers? Wise Goose has an approach that brings together a focus on developing highly skilled professional coaches, whilst recognising the complexity of the world we live in, and also bringing in the ethical dimension. Time was given to thinking about tricky areas – dealing with ambiguity, the complexities of the fast-changing world we live in and the importance of our role as coaches in wider society, helping individuals and organisations become aware of their part in the bigger picture. I found that incredibly rewarding and I learnt a great deal about myself and about how to bring about meaningful change.
The other thing that really jumped out for me when I compared it with other courses I’d attended over the years, is the perfect balance between the reflective, personal development work that needs to be done in order to be able to work with other people, and learning about the theory and the skills that are required to become a professional coach. Something else that really shone out for me was being with people from a wide range of disciplines. I learnt so much from colleagues from different fields coming together; each person brought something unique and special and will be developing a style of coaching that is right for them, drawing on the wealth of expertise and skills that they’ve already developed in their professional lives.
The course is carefully constructed so there’s peer assessment, self-assessment, as well as assessment from outside. It is planned in a very thoughtful way; the values of the organisation come through in the way the training has been designed. It’s an incredibly robust and well thought through programme – that’s why it was so successful for me.
From the Foreign Office to coaching and organisational development, Glyn Botterell’s career has been guided by curiosity and care for people. Discover how Wise Goose training helped him weave coaching into a diverse portfolio and why embracing uncertainty is central to his approach.
What drew you to coaching? The first thing to say is I don’t necessarily see myself as a coach. I worked with people for 25 years in senior positions before I did this coaching programme. I was always interested in developing people, and teams which included coaching. The Wise Goose training helped give more shape to how I do that. I’ve done finance and HR and project management and all these other things which weave in and out of the conversation, so I bring in whatever a person needs at the time.
The big decision I took was when I’d been in the Foreign Office for 12 years and decided to leave. A lot of people, particularly colleagues said ‘Are you mad?’, you know, pension all of that stuff, and a lot of people said ‘Oh, I wish I could do that’ to which my answer was ‘well you could!’ A lot of people said ‘that’s so courageous’ and I struggled with that because it didn’t feel like courage, it felt like I had no choice, I need to do this. I didn’t know what I was going to, I was just leaving something.
Looking back now I can see the thread of how I’ve got here. There was a trajectory, at any point on that journey I could have stopped and stepped off and said ‘now I’m a project manager’ ‘now I’m a coach’ and stayed there. But that never felt right, I think an important part for me has been not stopping and saying ‘now I’m a coach’ and just allowing that to become part of the entirety of what I do. And I do coach, I can put that hat on – one amongst many other hats.
My basic motivation is how many ways can I make a difference, with the belief that each individual has something in them that can make a difference. I’d love to see the world and the people in it flourish, that would be great, and right now, right here, I work with the person in front of me, to make a difference where I can.
How do you use your training now in your work? I work on the principle that there are various parts of me; there is a coaching part of me, plus the mentoring, there’s a part of me which does organisational development, something I’ve also trained in. I go in quite deliberately saying “I don’t know what we’re going to do, I don’t know what you need, let’s discover that together” that’s an important part of the process, then we’ll see what emerges. Sometimes people find that a little odd– “what do you mean you don’t know what we’re going to do?” But there’s a more open space to explore. Part of the work is learning to sit with the uncertainty, we don’t know what the answer is. For leaders, being able to sit within that complexity and uncertainty is increasingly becoming their main competence. I don’t think it’s doing anyone a service to go in with an answer to what they think their problem is.
Can you tell me more about your journey with Wise Goose? I moved to Devon in 2016 to run a charity and through that I met Helen. We regularly met for conversations during that time. As my work was coming to an end I wondered what I was going to do next. I wasn’t keen to work for anyone else, I wanted to work for myself. I’d done coaching already and something in me said ‘I need to get some structure around this and get qualified’. I looked at different programmes and realised Wise Goose fit what I needed. I mostly did the training to give myself confidence that what I was doing anyway made sense, and gain some additional tools. And it did that – it gave me reassurance, “yes I know what I’m doing here”, I knew a lot of stuff already and it gave me some new stuff to work with, and it gave me a group of people that I could practice and learn with. All of that was useful. I’ve stayed in touch with Helen since, that conversation we started years ago has continued and the training has woven in amongst that.
Can you sum up what’s unique about what Wise goose offers? When I was looking into training, I spoke to colleagues, did research and a lot of what I saw was very expensive. Within that expense there seemed to be a promise, a guarantee that you would become something, do a certain type of work and it’d all be great. Wise Goose wasn’t promising any of that, it was offering you a chance to become a well-rounded coach. Not making big promises about where that’d take you next cos that’s kind of up to you. It exposes you to a range of frameworks and methodologies and I like that, inviting you to develop your own approach. If there is a thread, it is the transpersonal element that interested me, linking into that sense of soul, of life purpose and what are you doing in the world, rather than narrow coaching models around improving your sales targets. How can you bring out the invisibles of this individual so they can see the best of themselves? How do they take that into the world to do great work? That was important. Also, the exposure to a range of models and the choices that brings, you synthesise those in your personal way. The size of the groups as well, not too big, you get to know the people you’re working with, that felt important.
I like the motivation behind the training, it’s deliberately kept at a price point that’s affordable. It’s not exclusive. We need to expose as many people as possible to working in this way, Wise Goose is all about getting the work out into the world, not about making lots of money. It’s about how we broaden this work as much as possible, that spoke to my heart. I suppose it was more of a heart than a head decision. But I think it would benefit anybody who wants to become a well-rounded coach, whatever their profession, being able to use a broad range of coaching skills can serve all of us. Wise Goose gives you exposure to that in a way I’ve not seen in other places.
At Wise Goose, we believe coaching is more than a set of techniques, it’s a way of engaging with life that opens space for transformation, clarity, and purpose. That’s why we’re excited to share Wise Goose Director Helen Sieroda’s conversation with Chris Nichols on his About Time podcast: “The Helen Sieroda One – Deep Work, Limitless Possibility.”
Why Deep Work Matters in Coaching
In this episode, Helen explores what it means to go beyond surface-level change. Coaching at its best invites leaders and coaches to:
Reconnect with purpose and values that guide meaningful decisions.
Pause and reflect in a world that demands constant action.
Create space for transformation, where new possibilities emerge.
They discuss Helen’s journey through eastern philosophy, psychosynthesis psychology, her coaching philosophy, the impact of her master’s degree, and the importance of action inquiry in leadership development. Helen shared her insights on purpose in business, the challenges of B Corp certification, and the significance of paying attention to the world around us. The conversation also delves into the concept of sub-personalities in leadership and the importance of finding joy in the work we do. Helen reflects on her writing practice and the personal growth that comes from embracing discomfort and creativity.
Key Themes from the Conversation
Presence as a foundation: How being fully present opens the door to insight and creativity.
Purpose-led leadership: Why clarity of intention matters in times of complexity.
The wider field: Understanding the systemic context that shapes how we show up as leaders and coaches.
Who Should Listen?
If you’re a coach, leader, or anyone curious about psychological depth, resilience, and systemic thinking, this episode offers practical wisdom and inspiration.
Why This Conversation Matters
At Wise Goose, our mission is to champion purpose-led leadership and systemic change. This podcast reflects the heart of our work, helping people navigate complexity with clarity, courage, and compassion. I hope you enjoy listening!
Excited to share my recent conversation on ‘The Edge of Coaching’ podcast with George Warren. The episode explores a theme close to my heart: Presence, Soul & The Wider Field, what it means to bring depth, spaciousness, and transpersonal awareness into coaching practice. We talked about how presence opens a doorway to something larger than ourselves, how soul invites meaning and purpose, and how the wider field shapes the way we show up for others.
This conversation was rich, challenging, and affirming. If you’re curious about coaching beyond technique, into the realm of inner connection and systemic awareness, I’d love for you to listen.
Interested in coaching with depth? Explore our training programs.
Many coaching and leadership development organisations work with associate coaches. These are independent contractors hired to deliver coaching sessions, often one-to-one or team coaching, under the organisation’s brand.
What do these organisations typically require?
Accreditation from a recognised coaching body (e.g. APECS, AC, EMCC, EMCC)
Experience: Usually 3–5 years in leadership or executive coaching
Professional background: Psychology, leadership, or related fields
Rates vary depending on experience and the programme, but fees are often lower than private coaching rates for similar expertise. The percentage, the organisation takes varies, expect them to take a cut of 10-20% or more. There has been a shift to shift to subscription-based enterprise models and increasingly AI-driven personalisation and analytics are standard. There’s also been growth in specialised niches (sales, resilience, diversity & inclusion) and accreditation (APECS, AC, ICF, EMCC) and evidence-based approaches are increasingly expected.
Pros and Cons to Consider
The benefits of Associate Coaching are pretty clear, the organisations handle marketing and client acquisition, so there’s no need for you to find clients. Flexibility is another plus, you can usually set your own hours and work remotely. But what I appreciate most about associate working is the variety, as an associate I’ve had opportunities to coach diverse clients globally in a range of leadership roles.
The challenges to consider are lower rates compared to private coaching, but this isn’t always the case, I’ve had some of my highest paid work as an associate. Another potential downside is less autonomy, you’ll often work within the organisation’s framework, and this may not align with your usual way of working. And another factor to consider is there is usually less (if any) visibility of your personal brand.
My Experience
I currently work with four consultancy and leadership training organisations as an associate coach. These relationships came through my own networks, not formal applications, so onboarding, and fitting with their values and ways of working was painless. I enjoy the collaboration, respect the organisations. I also love the projects I’ve worked on over the years, they’re interesting, often opening up opportunities to work with bigger corporate clients than I would have been able to access personally, and most of all, I like the sense of being part of something bigger.
Organisations Offering Associate Coaching Roles
Here’s a comparison chart of some established and emerging organisations I found through a quick search. This is not a recommendation, I haven’t worked with these organisations and haven’t done due diligence. If you’re considering joining these platforms, check their accreditation requirements and pricing structures, they vary widely between enterprise-focused and individual coaching models.
Final Thoughts
Associate work can be a great way to broaden experience and work with a variety of clients. Many coaches combine associate work with building their own practice, if none of the listed organsations appeal to you I’d still encourage you to get out there and see who in your networks might benefit from working with an associate coach, I am living proof that you can create your own collaborations!
Let me know if you have any experience of working in this way, especially if it was with any on the organisations I mention.
“Helen, you simply can’t do this to me, you are the steady one; you are the one who holds it all together. I need you to stay just the way you are.”
A systems approach begins when first you see the world through the eyes of another. Charles West Churchman
When Change Meets Resistance
Linda’s words stopped me in my tracks. It was 1987, the final year of my psychotherapy training. Vulnerability was essential for my growth, yet not everyone welcomed it.
That moment taught me something profound: personal change doesn’t happen in isolation. It ripples through the systems we belong to and not all parts of those systems want us to change. Continue reading “Wholeness: Looking at the Whole System”
“Helen, you simply can’t do this to me, you are the steady one; you are the one who holds it all together. I need you to stay just the way you are.”
A systems approach begins when first you see the world through the eyes of another. Charles West Churchman
When Change Meets Resistance
Linda’s words stopped me in my tracks. It was 1987, the final year of my psychotherapy training. Vulnerability was essential for my growth, yet not everyone welcomed it.
That moment taught me something profound: personal change doesn’t happen in isolation. It ripples through the systems we belong to and not all parts of those systems want us to change. Continue reading “Wholeness: Looking at the Whole System”
Business-as-usual is no longer adequate for the challenges of the 21st century. Purposeful, trustworthy businesses will play a key role in delivering ambitious programmes for decarbonisation, creating meaningful and fulfilling work, developing new technologies that solve entrenched problems, improving health and well-being, and achieving inclusive growth. World Economic Forum
Wise Goose Limited was created to take the interconnected challenges of wellbeing, social justice, and environmental destruction seriously within the field of coaching. We wanted to find a way of using our expertise in coaching, action inquiry, systemic thinking, and personal development to raise self-awareness and help coaches initiate conversations that include these wider issues.
We attract clients and students from businesses of all sizes, they come seeking meaningful work with relevance to the wider community. We aim to teach coaches skills and build their confidence to help individuals and organisations stretch thinking and close the gap between ideals about purposeful business, ‘making the world a better place’ and current reality in order to support delivery of extraordinary outcomes.
Here at Wise Goose we agree with WEFs statement ‘business as usual is no longer adequate for the challenges of 21st Century’, and take a broad, long-term perspective towards creating profit through our business activities. Sustainability and ethical practice are integrated into our purposes and embedded in the services we provide. We use ‘Brundtland’s’ definition of sustainability, ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs’.
As a micro business we actively promote good business in areas where we have influence, both in our internal operations and through wider stakeholders. We believe even the smallest businesses can play a role in improving quality of life, contributing to flourishing communities and planet. As a small business we can often respond and adapt faster to the change than larger organisations with complicated supply chains.
This policy is intended to be a living document, its purpose is to clarify our commitment towards ethical and environmentally sound practices both internally and externally. It begins with our values and how we put these into practice.
Wise Goose endeavors to optimize efficiency in our resource use and minimize environmental impact, in terms of CO2 emissions from transportation, energy consumption, and resource use/waste management. While it is not realistic for us to measure all our carbon impact due to the nature of our home-based office space, we actively take the following environmental considerations into account in decision making.
Reduce Flying: Journeys to Europe within a 500 mile radius will normally will be taken by train.
For essential trips where alternatives are cost prohibitive, we use economy class (as it maximises the number of passengers that each flight can carry.) In last eight years we have reduced flights from 10 – 15 flights a year to 1- 3 or fewer.
Reduce travel: avoid physically travelling to meetings where alternatives such as zoom or teams are available and practical.
Due to our location on Dartmoor the opportunities to walk and/or use public transport are impractical. To counter this we work from home as much as possible.
Record emissions for business travel to monitor our impact.
Zero to landfill: we have conducted an internal audit of waste. We compost, recycle office consumables, reuse and donate to ‘Proper Job CIC’ local community reuse centre.
Prevention: Purchase pre-loved office furniture where feasible or buy as environmentally sustainable as possible. Paper: we use as little paper as possible and reduce usage by double-siding. We use black and white ink rather than colour whenever possible.
Reuse: Where necessary, we use recycled or FSC certified paper Encourage use of re-usable coffee cups etc. by trainers and students.
Recycle: We have clear systems for recycling glass, paper, cardboard, tin, disposable plastic, batteries, printer cartridges etc. Compost all organic waste.
Water use is minimal, we have measured water use.
Use social media to advocate for SDGs and support/celebrate ‘good business’ practices of stakeholders and wider community.
Offset remaining ‘invisible’ carbon footprint of consumption, necessary travel. We do this informally through our @treesforlifeuk Wise Goose Grove.
Since 2013: Helen Sieroda is founder and director of Wise Goose School of Coaching, and co-founder Wise Thinking Partners. She is an Association of Professional Executive Coaches and Supervisors (APECS) accredited Master Executive coach.
Since 2014 Diane Pitt: (in house ethicist) has been teaching Medical Ethics at postgraduate level for over fifteen years and has held research posts at the University of Hull in Philosophy and Bioethics while working on PhD research.
Since 2017 Diana Whitmore: founder and director three successful educational charities over a thirty–five year period. Currently Director of the Ecologia Youth Trust and runs Growing2gether for young people, a resilience- based youth mentoring programme, which raises self-esteem, aspiration and educational attainment whilst re-engaging ‘at risk’ young people with their communities.
Since 2019 Dr Sybille Schiffmann Director Deostara part of team, collaboratively designed MSc in Management for a Sustainable Future with Marjon University Plymouth and consultant working principally with leaders in health and social care sectors, who are committed to creating broader and more purposeful impact, in line with their values. Her doctoral thesis explores deep participation and shared leadership, she is co-founder Wise Thinking Partners.
Since 2019 Mary Culhane: digital marketing manager, has worked on projects raising environmental awareness, helping marginalised people to find their voice, promoting well-being for teenagers and supporting and developing community projects. Including local coordinator for Red Tent, to support and empower women and a local environmental group and social media for Dreadnought Southwest.
Since 2023 Gary King & Lee Curtis: Gary is a psychologist and director of the consultancy Create Flow, where he facilitates leadership programmes focussed on positive change and sustainability. He has a literal degree in adventure with rich experiences in expeditions, helping shape and drive his interest in psychology, experiential learning, facilitating and coaching in nature. Lee has worked in the Creative industry in London for over 25 years as an artist, designer, creative director, mentor and coach. Art and culture are a core value for Lee. Appreciation of excellence and beauty is a main character strength. Creativity is at the centre of his life – Lee is always seeking the new and looking for inspiration.
We also call on the other Training and Coaching suppliers as needed: Jonathan Gosling, Emeritus Professor of Leadership at Exeter University, visiting scholar at other universities including Bled, McGill, Monash, Renmin and UWE. He has taught and researched leadership for over 30 years and is now an independent academic and consultant at Pelumbra.com. He represented UK Universities at the Rio+20 UN Sustainability summit and contributes to the ‘greening’ of management education, e.g. as co-author of the text book Sustainable Business: a one planet approach and co-founder of One Planet Education Networks (OPEN). He received the ILA’s ‘Lifetime Achievement Award’ in 2021. Miriam Gosling Gage; is a director of Pelumbra Ltd. She designs and facilitates leadership programmes and conferences for universities such as McGill (visiting professor), The RoundTables for Experienced Managers and The International Leadership Association. Miriam campaigns for Womens Equality Party and is co-founder Wise Thinking Partners. Catherine Rees; is also co-founder of Wise Thinking Partners, she is a coach, coach supervisor and a former head teacher who now advises schools in Exeter and beyond and is a Green Councillor. Charles Wookey Trustee and Soulla Kyriacou COOBlueprint for Better Business: an independent charity whose purpose is to create a better society through better business. Blueprint helps business to be inspired and guided by a purpose that benefits society and respects people and planet.
London supplier: Global Generation, an educational charity Founded in 2004, which works together with local children and young people, businesses, residents and families in Camden, Islington and Southwark to create healthy, integrated and environmentally responsible communities. Our work connects people of all ages to nature in the middle of the city.
Devon Supplier: The Barefoot Barn, a small privately owned space used by the local community.
Every year we have a formal commitment to give to registered charities a minimum of 5% of our total profit as ‘in-kind’ donations of places on our training programmes. We are usually able to exceed this by giving over 10%
In addition to this formal commitment, we give:
20% reduction in fees to certified BCorps, graduates of MSc Responsibility in Business Practice (University of Bath) & graduates of MSc Sustainability and Responsibility (Ashridge Business School.)
5% bursary places to social enterprise or other individuals working in social/environmental field who can make good use of a coaching approach in their teams/organizational culture.
Finally, on a case-by-case basis and if resources permit, we do our best to offer bursaries to other candidates who cannot pay full fee.
All operations comply with recognized good professional coaching practice, as stated in our Code of Conduct and Association for Coaching (AC) Global Code of Ethics. All our students become members of the AC and subscribe to this code of ethics. We encourage them to maintain membership as graduates. In addition the Director is an accredited master coach and also subscribes to APECS code of ethics.
Quality assurance at Wise Goose is designed to enhance the quality of all training and facilitation roles related to the programme. It helps raise standards, provide support, increase work satisfaction and enhance professionalism and expertise. Our quality assurance vision is to provide both a nurturing and developmental support mechanism for ongoing reflexivity, training and personal development to our trainers. This policy is built upon:
A commitment to high standards of professional accountability
A commitment to working to evoke the potential of all who work with Wise Goose.
A balance of self assessment, peer appraisal and a supportive and dialogue with senior management.
An aspiration to balance a compassionate recognition of human fallibility with a rigorous commitment to achieving excellence and improving quality.
Our aim is to provide a space to explore, grow and learn in order to fulfil our mission to deliver a high quality coaching training programmes. Wise Goose is committed to ensuring the quality assurance process is carried out fairly in line with 2010 Equalities Act. All quality assurers will:
execute the role with professionalism, integrity and courtesy
evaluate objectively
report accurately and fairly
respect the confidentiality of the information gained and within the groups observed
The Director monitors the process, outcomes and effectiveness of quality assurance arrangements.
APECS (Association of Professional Executive Coaches & Supervisors) membership
Climate Coaching Alliance CCA
Eco Leadership Institute
Inner Development Goals Network
Ethical Marketing
At Wise Goose, we are committed to ethical marketing practices that build trust, foster genuine connections, and create a positive impact. This includes and goes beyond GDPR and legal compliance. Our policy is guided by the following principles:
1. Genuine Engagement
Interact with our audience sincerely and meaningfully.
View clients and students as individuals with unique needs and aspirations.
2. Two-Way Communication
Encourage open dialogue and feedback.
Create platforms for discussion and actively listen to our clients.
3. Transparent Practices
Be clear about our coaching methods, pricing, and expectations.
Avoid making exaggerated claims or promises.
Share authentic stories that highlight our values and impact.
Use real-life examples and testimonials to illustrate our services.
Promote ethical behaviour and avoid greenwashing.
4. Community Building
Foster a supportive environment where stakeholders feel connected and valued.
Respect the basic human dignity of stakeholders
Organize regular events, online groups, and collaborative projects.
5. Education and Expertise
Share knowledge that addresses the needs of our audience through social media, blogs, articles, webinars, and workshops.
6. Demonstrating Expertise
Clearly communicate our areas of expertise and how they align with client needs.
Showcase specialized knowledge to attract clients seeking specific solutions.
7. Authenticity
Build our brand on genuine strengths and achievements.
Avoid inflated claims and focus on delivering real value.
By following these principles, Wise Goose aims to create a marketing strategy that is both effective and ethical, fostering lasting relationships with our clients and contributing to a better world. We will evaluate the effectiveness of this on an ongoing basis, to ensure that it remains effective and reflects best practice. For more detail about the values and principles underpinning our approach to marketing see our post on this topic.
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ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
